How standards are shaping the future of Multi-CDN – DecodeTV interviews our CTO Sebastian Siepe
In the world of video streaming, the ability to intelligently route traffic across multiple CDNs has become a critical success factor. But achieving this kind of agility at scale isn’t trivial — especially without a standardised way to observe and control playback performance in real time.
That’s exactly what our co-founder and CTO, Sebastian Siepe, discussed in a recent interview with Stuart Thomson, published as the first article in DecodeTV’s new series: CDN Focus.
👉 Read the full article on DecodeTV
In the piece, Sebastian explains how CMCD (Common Media Client Data) and the Content Steering protocol are creating a foundation for standards-based Multi-CDN switching — enabling smarter decisions based on real-time playback data from the client. He also shares how we at EINBLIQ.IO are applying these standards in practice to help streaming services improve viewer experience, reduce outages, and operate with greater efficiency.
“Combining CMCD and Content Steering unlocks responsive, feedback-driven CDN selection — no more flying blind.” – Sebastian Siepe
As Multi-CDN strategies become more mainstream, especially for live sports and other latency-sensitive formats, standards like CMCD and Content Steering will play a key role in reducing vendor lock-in and ensuring better cross-CDN observability.
We’re proud to contribute to this important conversation and thrilled to see DecodeTV launch with such a relevant deep dive. Kudos to Stuart Thomson for bringing fresh attention to this topic.
About DecodeTV
DecodeTV is a new online publication by Stuart Thomson (formerly of Digital TV Europe), focused on unpacking the most pressing technology questions facing the streaming industry.