EINBLIQ.IO for TV broadcasters
Know your linear audiences
Your linear TV audiences are huge yet little explored. Panel-based audience data does provide valuable data – however, by nature, it is delayed and lacks details. EINBLIQ.IO lets broadcasters understand linear audience behaviour down to the local level and enables actions such as banner triggering in real-time.
Your challenges
Understand your linear audience
- Getting up to speed in fine-grained audience research for linear audiences
- Understanding local and regional cohorts better
Act in real-time
- Real-time audience behaviour during live program
- Autoamtically trigger personalised banners based on real-time behaviour
Reduce viever churn
- Supporting continue watching for linear TV
- Promote OTT content when audience numbers are suddenly dropping
Leverage new TV tech
- HbbTV and ATSC 3.0 enable a next level of convergance -also in audience research
How EINBLIQ.IO helps
Real-time audience figures
- Monitoring of audience numbers during live events and shows enables on-the-spot action
- Automate banner playout driven by live data
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